It is expected from a digital marketing company to provide monetary profits to the clients. Although every company aims to raise a profit for the client, however, not every strategy leads profits in cash. A digital marketing company works effectively to not only bring you a profitable business as well as raise the awareness among client's customers. It's important to notice both leads to profit in the long run. However, short-term strategies cannot be measured in monetary value.
Digital marketing results can be clearly measured through the following -
Traffic on the website and the leads.
New Followers/customers and their demographics.
Total user engagement on each platform.
With the above mentioned factors one can easily analyse the results of a digital marketing company.