Mobile Marketing is a multi-channel, Digital marketing plan which aims to reach a target audience with the medium of their mobile phone, Tablets and other devices. We connect with them via Websites , SMS , Social Media , Apps , Emails and MMS. In the past year all the traffic shifted their attention to mobile devices only. Because of this trend, marketers are focusing on mobile phone marketing. In this race of earning more and more profit you must update yourself day by day and try to get the attention of audience omnichannel engagement. When it comes to mobile marketing this stands for an idea. You just need to utilize SMS / MMS marketing and mobile apps. When we talk about long or short term marketing plans. We can’t skip Mobile marketing via Emails and PPC ( Pay Per Click ). We are listing some more major strategies that can be helpful to get a strong network for marketing Search Engine Optimization (SEO), Content Marketing and Social Media Marketing. Mobile Marketing can do wonders for its driving brand value and demand generated from mobile marketing. Mobile is also growing steadily. This is said by most of the eMarketer, That mobile can grow the audience to 55.7 million which is nearly 19 percent. Today, there are a huge number of mobile devices in the world, 8.7 billion. Mobile Marketing means not only for online media but also the offline media.
BMDU (Bulk WhatsApp Service Provider in Delhi) can solve Problems of Mobile Marketing.
Mobile Marketing is unique in that it can reach people in real time. It helps you to bring more and more sales through mobile marketing.
- Unsurity about your audience, are they using mobile or not? Today, from the 7 to 90 age range people are using mobile devices. In other words we can say that almost everyone uses a mobile device. It takes some time to build a buyer personas and you will be able to reach the targeted audience.
- My website and content are not responsive One of the first steps is to create and run a program of mobile marketing. And ensure the responsive design service across the Website, Email and Landing page. And implement that responsive design to ensure a seamless and easy engagement to attract people.
- Having a good traffic but not conversion There are so many options to analyse and optimize how much traffic on your site is converting into conversion. To fix this problem we offer so many programmes and strategies. Such as improving the responsiveness of the site and landing page. After implementing the responsive design you will see that your site is busting the mobile conversion rates.
- Integrate the mobile strategy into my marketing plan First you need to decide the success you are looking for to define the effective strategy. Get the key stakeholder together to map the mobile marketing strategies.
BMDU can solve Problems of Mobile Marketing
Mobile Marketing is unique in that it can reach people in real time. It helps you to bring more and more sales through mobile marketing.
Unsurity about your audience, are they using mobile or not?
Today, from the 7 to 90 age range people are using mobile devices. In other words we can say that almost everyone uses a mobile device. It takes some time to build a buyer personas and you will be able to reach the targeted audience.
My website and content are not responsiveOne of the first steps is to create and run a program of mobile marketing. And ensure the responsive design across the Website, Email and Landing page. And implement that responsive design to ensure a seamless and easy engagement to attract people.
Having a good traffic but not conversionThere are so many options to analyse and optimize how much traffic on your site is converting into conversion. To fix this problem we offer so many programmes and strategies. Such as improving the responsiveness of the site and landing page. After implementing the responsive design you will see that your site is busting the mobile conversion rates.
Integrate the mobile strategy into my marketing planFirst you need to decide the success you are looking for to define the effective strategy. Get the key stakeholder together to map the mobile marketing strategies.
Components of Mobile Marketing
Mobile Marketing is not limited with only messaging and mobile apps. To have cohesive marketing goes far beyond your imagination. Let’s look at how responsive design works for you.
Mobile-Friendly Website
Mobile Friendly means a content fits to the screen without the zooming and scrolling bar. And must be taken a few times to load. And should be free from all mobile specific errors. This is important for maintaining a mobile-friendly site to create a consistent and engaging UX. As it has a dramatic effect on every step of the buying cycle.
Mobile-friendly Marketing MMS / SMSSMS and MMS are the direct method of sending the valuable content to customers directly. But this is important to use as these channels are wisely getting the customers and business leads. BMDU helps you to Gain knowledge about the best techniques to get your customers fast.
Mobile Friendly Advertising and landing pagesFifty Seven percent of emails are opened onto your mobile platform. It’s imperative that your emails employ responsive design. According to a strategy that most of the formats web pages content for optimal viewing onto any device. And never miss the landing pages as well. This is necessary as if your email is mobile friendly but after clicking onto the link of your landing page which isn’t optimized for the mobile phone. Then the visitors will likely become uninterested or frustrated and will click away.
Mobile-Friendly AppsThis is the right strategy and road map for having more traffic onto your web. And also increase the opportunity of having the engagement of customers. Explore the different types of apps for productivity, Commerce, Retained, Engagement and for other purposes also.
Mobile Friendly MarTechTwenty percent of mobile apps are only used once, not multiple times. And only even on the consumers who have 50 to 100 apps on their mobile phone. So this is a must to ensure that your mobile app should stand out from all of the competitions. BMDU can help you to achieve high in through the mobile friendly apps.
How do we help you out in Planning, Implementing and Optimizing
1. We do create Mobile Buyer Personas
Understanding the audience is the very first step in the field of digital marketing strategy. So we can say that buyer persons are importantly a valuable tool to aid in your growing plans. Create a profile to describe everything about you and your business including all the information, goals and purchase process. Or you can do one thing to make a clear picture of your business to your audience.
2. Set Goals
This is needed before launching a mobile marketing strategy, to determine your goals anc create the plan. BMDU can help you to understand the lifestyle of the customers and develop personas. To do this you first need to prepare the Marketing Calendar and Automation Toolkit along with the proper description of your main objectives.
3. Establish KPIs
Just like the other marketing efforts, mobile marketing also requires to be tested and optimized. It must be Engagement, Acquisition and Customer service.
4. Monitor mobile metrics
Although Google Analytics helps you to monitor mobile usage details of your site. Mobile Behavior data indicates whether and how it’s important to optimize for mobile browsing. But BMDU is providing the complete solution for all kinds of problems related to mobile marketing.
Mobile Marketing FAQ
Smartphones became the most intimate part of life and personal media platforms that people search for everything. Mobile ads and mobile marketing plans are fastly evolving, the backbone of success for the business models of thousands of modern companies. Mobile marketing is becoming an important component of marketing campaigns.
While working on mobile marketing strategy you should take care to design a content that can be read on mobile phone and on desktop as well. Your content should be responsive and not only this but your content must be meaningful, short and engaging.
From the time a rise in the number of mobile devices. Everyone and the audience you are looking for is active on their cell phones only and viewing, Reading and taking action onward via mobile phone only. This became the most common platform where you can through informative content to catch their attention.
One of the important and strong recommendations is to write content that should be mobile friendly, short, informative and engaging. You can serve your content via emails, messages and many more mobile marketing components.
Brands consumers are smart enough and use smart gadgets to explore many more things. This is data collected from Search Engine Watch in 2014 that the customers are looking to hire service and to buy products on not via mobile devices only but yes using tablets and other gadgets also. Whether you are in B2B or B2C marketing, mobile marketing is essential to boost your business
Before selling anything you first need to enter in your audience's mind and to grab their attention. As the generations are passing their time along with the mobile phones only and they are active on the device so must be visible there. When you use mobile ads to promote your business you don’t need to push hard efforts to make sales. This can be only done with a good explanation of your brand only.
You should use short content and must be relating to something well known. Take in mind the size of your mobile screen, long content seems monotonous and unattractive while viewing on mobile screens
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